The Advertising Club at VCU Presents:

The VSAA's - VCU Student Advertising Awards 2018

The Categories

Creative :

Print Single

Print Campaign

TV/Video Single

TV/Video Campaign


Integrated Campaign

Out of Home

Experience Design / Activation

Social Media / Digital



Introducing Strategy Categories :

Research Methodology

Focus Groups, market research, surveys, hitting the streets and talking to people. 

How did you research your brand? And why was that important?

This category is for those who learn everything about the brand and report what they find - in a creative way.

Creative Brief and Insight

The brief and creative expression of a campaign strategy that inspires creatives to make good work.

Creative Briefs must be succinct, and to the point.

(Please take into account the briefs need to be aesthetically designed)

Brand Purpose

The rational/strategy for linking a brand with a purpose/social justice cause. Any work that partners a brand with a cause.


Maker’s Mark & One Warm Coat “Give Cozy, #GetCozy” Truck Tour

Always & Gender Equality “#LikeAGirl” Campaign

Overall Campaign Strategy

In order to have great creative work, we need to have great strategic thinking.

This category is for the overall strategy in the areas of research,

finding a problem, target choice, and creative brief, that lead to great campaign work.


The Judges

Diane Cook-Tench, Founder of VCU Brandcenter, Founder of BrandGoodness

Gabrielle Perretta, Community Manager, The Martin Agency

John Mills, Creative Strategist and Founder of Release The Hounds

Tricia Watkins Channel Specialist, Lewis Media Partners

Ben Cochran, Graphic Designer and VCU Grad, NDP Agency