The Advertising Club at VCU Presents:
The VSAA's - VCU Student Advertising Awards 2018
Out of Home
Experience Design / Activation
Social Media / Digital
Introducing Strategy Categories :
Focus Groups, market research, surveys, hitting the streets and talking to people.
How did you research your brand? And why was that important?
This category is for those who learn everything about the brand and report what they find - in a creative way.
Creative Brief and Insight
The brief and creative expression of a campaign strategy that inspires creatives to make good work.
Creative Briefs must be succinct, and to the point.
(Please take into account the briefs need to be aesthetically designed)
The rational/strategy for linking a brand with a purpose/social justice cause. Any work that partners a brand with a cause.
Maker’s Mark & One Warm Coat “Give Cozy, #GetCozy” Truck Tour
Always & Gender Equality “#LikeAGirl” Campaign
Overall Campaign Strategy
In order to have great creative work, we need to have great strategic thinking.
This category is for the overall strategy in the areas of research,
finding a problem, target choice, and creative brief, that lead to great campaign work.